Author: Erika Back

Whether we’re swiping an app, buying a coffee or riding a subway, all of life is a user experience. If an in-app purchase fails, if the line at the coffee shop is 12 deep, or the subway is late, that poor user experience stays with us. It leaves an impression – and not a positive […]

Berry Creative is a growing branding and communications agency with a national client base. We are seeking a bright and talented design intern to come learn from our skilled team beginning in mid/end May 2017. Working on a variety of projects in a variety of capacities, this position is one for those who wish to […]

As you may have seen in the news recently, we just helped Hotel Zero Degrees launch a completely new brand, including logo, website and collateral material. Our job as their marketing and communications agency is to not only craft and launch a new brand and identity, but tell a unique and exciting story, a story […]

We all remember our childhood drawings. The tree that was made of a rectangle and a circle, or the building that had no doors. While realistic to us at the time, they almost always lacked a certain real-world perspective. Ever wonder what those drawings would look like in the real-life landscape? As part of the […]

Pandora’s streaming service has changed shape dramatically over the past decade, but their brand has always remained constant. After 11 years, Pandora has created a new identity. The new logo has been unveiled as the company begins to shift its streaming service into an on-demand service, which will compete with the likes of Spotify and […]

We have been long fascinated with Richard Clarkson’s “The Cloud”— which is an interactive lamp and speaker system designed to mimic a thundercloud in appearance. It uses motion sensors and LED’s to create the illusion of a lightning storm within the cloud. While the original Cloud was wired, the newest version of The Cloud is […]

Connecticut – (October 5th, 2016) – Tailwind is a private seaplane charter company that needed help in attracting new blue chip clientele. We worked with the Tailwind team to establish a cohesive brand identity across multiple platforms by redesigning their website and creating brochures and stationery that spoke to the luxury and convenience they offer to […]

Connecticut – (October 3rd, 2016) –Berry Creative (www.Berry CreativeLLC.com) announced that the identity designed for Southern Connecticut Wine Company, a Connecticut-based wine producer, won an American Graphic Design Award. Of 10,000 entires, only 1,500 were selected. Southern Connecticut Wine Co. is a winery in Connecticut that was looking to redefine its perception. Previously under a […]

Studio Temp, a design agency located in Italy, has created a striking and unconventional identity for Teatro Donizetti, a theatre based in Bergamo, Italy for their upcoming Lyric Opera Season. The identity uses vibrant colors such as lemon, orange, and navy to create beautiful contrasts that captivate and entrance the viewer. The identity is a […]

Connecticut – (September 28th, 2016) – The Darien Foundation for Technology & Community helps provide funding to local causes. Facing issues with the length of their name, relevance in the community, an ever increasing competitive landscape, and logo reproduction, they hired Berry Creative for brand guidance. We began by addressing their name in regards to length, […]

Connecticut – (September 26th, 2016) – Berry Creative (www.BerryCreativeLLC.com), today announced that it will be consulting with the Yale School of Medicine in effort to place more emphasis on the design and user experience for the functionality of the Yale School of Medicine Website. The Yale School of Medicine is the graduate medical school at Yale […]

In a world where everyone is viewing the internet from different types of devices, Google’s new brand identity makes it more accessible and useful to their users. When re-designing the iconic Google logo, it was important that the classic home page we all know and love met the users’ expectations across this multi-device interaction. Designers […]

Connecticut – (September 19th, 2016) – Berry Creative (www.berrycreativellc.com), a fully integrated creative agency, today announced that it has been named Lead Creative Agency for Branding and Identity for The Goodwin Hotel in Hartford, CT, which is due to open before the years end.  The agency was awarded lead creative duties after The Goodwin Hotel […]

Berry Creative is a growing branding and communications agency seeking a bright and talented designer to work with our skilled team.  The freelance to perm position will entail assignments to foster a further command of design principles and industry standards and meeting with the design director on a regular basis to assess progress as well […]

We’ve teamed up with Hotel Zero Degrees in Norwalk to get the word out about this new and well-reviewed gem of Fairfield County. Managing branding and researching their targeted demographic we have refined their logo and are now working to develop the best website for their business.

During the past two months Berry Creative has provided design support for our client SiriusDecisions on their 11th annual Summit event. Their 2016 event draws more than 2,500 professionals in b-to-b sales and Fortune 500 companies to Nashville. We have provided support in designing and animating over 40 presentations for this event, 10 of which […]