Gartner the industry’s leading IT research and advisory firm, adopted a master-brand strategy that helped people identify products and services as part of its offering. We introduced bold new visual elements that established an instantly recognizable “One Gartner” look and feel.

Client: Gartner
Industry: IT Research and Advisory
Employees: 6,800
Locations: Stamford, CT
Communications Impact: Brand Identity Guidelines, Visual Design System, White Papers, Launch Promotions, Refreshed Microsite

“Gartner for Analyst Relations” launch promotion.
“Gartner for Analyst Relations” launch promotion.
Refreshed and redesigned Careers website.
Newly designed visual system.
Comprehensive new standards manual
Redesigned research brochures – whitepaper style.
Audience-segmented brochures with new brand assets.

What can we do for your research and advisory business?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how Berry Creative can help you, please contact us at 203.750.9698