Johnson & Johnson

Johnson & Johnson uses a decentralized management approach to administer its 250+ operating companies in 57 countries – over time, applying the Johnson & Johnson identity became fragmented and inconsistent on a global scale. We developed a comprehensive online/offline manual to help the company better manage its identity and communications.

Client: Johnson & Johnson
Industry: Medical Equipment, Pharmaceutical
Employees: 126,500
Locations: Worldwide
Communications Impact: Brand Identity Guidelines, Brand Architecture, Visual Design System

This internal Quarterly Magazine was designed to tout important employee-driven efforts and accomplishments
Often, industry-specific brochures are created to address more vertical issues
The new brand guidelines streamlined everything from advertising to product label design
Global Identity Standards – created for online and offline use of every type

What can we do for your medical

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how Berry Creative can help you, please contact us at 203.750.9698