Terex, a global manufacturer of heavy equipment for various industries, makes frequent acquisitions, requiring the migration of many disparate brands to fit under the Terex umbrella. Our work with Terex includes helping the company educate its global workforce on standards to maintain a consistent brand identity and provide regular updates on changes.

Client: Terex
Industry: Construction Equipment; Financial Services
Employees: 20,000+
Locations: Westport, CT, USA
Communications Impact: Brand Strategy, Naming and, Brand Architecture, Corporate Identity, Visual System and Design Guidelines, Messaging Platform, Corporate Website, Client Web portals, Intranet, White Paper design, Signage, Events

Brand Manual is available online, along with Terex logos and customizable marketing templates
This original Brand Challenge game helped boost employee engagement and morale
Multi-national Ethics Posters for global distribution and on-site use – important reminders
Elevator graphics keep the consistent Terex messaging and visual vocabulary alive
The Terex Logo in one of myriad applications – driving the new identity home
Terex often acquires additional companies and business units, and needed branding to show that these acquisitions are now part of the Terex family. We developed a brand architecture to make the transition smooth and the rebrand easy.

Holiday card in print and animation.
A system of standardized PowerPoint templates was created for each Terex business unit
Targeting the military audience, this brochure highlighted the benefits of working with Terex
The Military brochure demonstrates the qualities – and impact – of Terex construction equipment
A Terex brand architecture was developed for newly acquired companies and business units
Employee recognition is important – we designed an internal award program for company milestones

What can we do for your industrial business?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how Berry Creative can help you, please contact us at 203.750.9698