Wal-Mart

Wal-Mart Canada, Canada’s fastest-growing retailer, needed to attract and retain quality employees while improving individual and store performance. We created “Make the Difference,” a strategic internal rebranding and communications program, to address these challenges.

Client: Wal-Mart
Industry: Retail
Employees: 89,400
Locations: Mississauga, Ontario
Communications Impact: Brand Strategy, Naming and, Brand Architecture, Corporate Identity, Visual System and Design Guidelines, Messaging Platform, Corporate Website, Client Web portals, Intranet, White Paper design, Signage, Events

  • New logo emphasizes the role of the individual in relation to the employee community as a whole.
We developed a new Careers website to engage the right people who could help “Make the difference”.
Demographic-specific advertising was conceived and designed to target candidates online and off.
  • In-store signage carried the look and theme messaging throughout all Walmart Canada locations.

What can we do
for your retail business?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how Berry Creative can help you, please contact us at 203.750.9698