Kim Hua is the founding partner of Berry Creative. A devoted basketball fan, Kim loves to see her alma mater, the University of Indiana, score repeatedly. But she herself also manages to score – over and over again with clients, as her wealth of past experience allows her to overcome obstacles and contribute to all aspects of the firm’s operations. She excels in measuring the success of a company’s website design and performance, based on brand alignment, user interaction and evaluation. The results offer the most objective, corrective and actionable guidelines available. Overcoming the hurdles and paving the way for intuitive design and architecture, she helps clients maximize the return on their web investments.