Ability Beyond is a non-profit whose mission is to help people with disabilities to access essential community services – from residential support and employment to transportation and recreational opportunities – all with the goal of living full lives in connection with their communities.
When we arrived, we found a rich heritage, shared mission, and extremely dedicated staff. However, the organization’s name, identity, and communications lagged behind its growing vision.
After months of research with employees, external partners, and industry experts, we developed a brand and messaging strategy to organize Ability Beyond’s communications and drive a complete brand transformation.
In parallel with its new name and logo, Ability Beyond now focuses all of its communications around the essence of what the organization embodies: “We discover, build and celebrate ability in all people.”
Client: Ability Beyond
Industry: Health and Human Services, including Employment, Rehabilitation, Housing and Community Supports for Adults with Disabilities
Employees: 1,000 and growing
Locations: Multiple sites across Connecticut and New York
Communications Impact: Brand Strategy, Naming and Brand Architecture, Corporate Identity, Visual System and Design Guidelines, Messaging Platform, Launch planning and communications, Fundraising campaign development, Newsletters and Printed Communications, Signage, Corporate Website, Content Management System