YMCA of New Canaan first approached Berry Creative to refresh and simplify its complex website. Navigation was confusing, information wasn’t well-organized, and site visits were declining each month. We completely redesigned the Y’s website top to bottom – and based on that successful experience, we were then asked to revisit the Y’s entire collateral and direct mail system with a fresh eye.
Industry: Non-profit, health
Employees: 8,000+ Members
Locations: New Canaan, CT, USA
Communications Impact: Brand Strategy, Brand Architecture, Visual System, Messaging Platform, Corporate Website, Events