YMCA

YMCA of New Canaan first approached Berry Creative to refresh and simplify its complex website. Navigation was confusing, information wasn’t well-organized, and site visits were declining each month. We completely redesigned the Y’s website top to bottom – and based on that successful experience, we were then asked to revisit the Y’s entire collateral and direct mail system with a fresh eye.

Client: YMCA
Industry: Non-profit, health
Employees: 8,000+ Members
Locations: New Canaan, CT, USA
Communications Impact: Brand Strategy, Brand Architecture, Visual System, Messaging Platform, Corporate Website, Events

  • The newly redesigned website features a modern and optimized interface, making it easier than ever for users to navigate and find the information they need.
The website is ADA compliant, ensuring that users with disabilities have equal access to the information and functionality provided by the site.
This year's Impact Report provides a comprehensive overview of the organization's achievements, showcasing the positive impact that the YMCA of New Canaan has had on its community.
  • Client feedback – and recognition – is ongoing and greatly appreciated
  • We wanted to demonstrate the YMCA's dedication to community challenges through the many classes and services they provide; this appeals collateral lays out their objectives in a colorful yet professional way.
We designed a direct mail marketing campaign, as the YMCA relies heavily on donations from the local community to put its many program offerings into action. Attractive infographics show how donations are allocated and present all necessary information in an eye-catching, easy-to-read brochure.
Satisfaction with the website led the Y to trust us with ongoing collateral redesigns
When expansion and renovation were the goals, the Y turned to us yet again for strategy and design
We've enjoyed creating the occasional Y Annual Report – highlighting the year's accomplishments and summing up how donation money was thoughtfully spent

What can we do for your non-profit?

Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating a lasting emotional connection.

For more information about how Berry Creative can help you, please contact us at 203.750.9698