We wanted to let you know about the business success of our client, From Spain, due to a brand re-positioning program.
Once a wholesale retailer, From Spain was rebranded as a high quality retail brand, with a product line extension positioned for “restaurants, wholesalers and individuals who appreciate authentic Spanish items” a position coming out of the brand research.
Based on extensive brand research, the positioning was supported with a new visual identity, e-commerce site and sample packaging and marketing communications materials for From Spain. The company expanded on its brand equities, creating a new and unique signature logotype with a warm color palette to communicate an authentic Spanish feel. Their appearance on QVC is supported with a print and TV ad campaigns, promotional items and public relations effort.
