A beloved, 40-year-old community leader needed help with their brand. Formerly known as RYASAP, this non-profit had made great strides in youth justice policy work and was well known for their substance abuse programs and other valuable services in the Bridgeport community. But it was time to re-brand, bringing together a series of sub-brands and programs under one modernized umbrella. Berry Creative performed a situation analysis and then leveraged their strengths into a new brand strategy. We created a new name, logo – Catalyst CT, signaling the brand’s unique value. Next, we built a new website and series of marketing materials that showcase the new brand, new tagline and a fresh new color palette. Visit the site.
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