This new-to-world startup had large ambitions. They wanted to launch a new service in an already cluttered market – a game-changing service that would benefit businesses, homeowners and of course, AllPro. Berry Creative rose to the challenge and built a brand from scratch.
First – we created a brand positioning, what did AllPros have that others didn’t? And how do we communicate that? We arrived at a solid play on words – “Incredible Referrals, Credible Pros.” Next came the value proposition: What would AllPros deliver to their customers? What would differentiate them from other services? “Trusted, reliable pros, from the people you know – on demand.”
A clean, contemporary logo was created that reflected the new positioning. Simple and easy, just like our service. And the wink – in the logotype, inside the letter “a” is a chat bubble, like you’re hearing a secret from a friendly neighbor.
