Shades
of Green

Industry

Retailer of eco-friendly products

Years Active

2020-present

Locations

Santa Barbara, CA

Employees

10+ and growing

Solutions

Brand strategy, naming, brand architecture, visual identity system, messaging, product sustainability evaluation system, IA, UX, e-commerce website and technology platform, consumer packaging, marketing communications

Living Green, a retailer of eco-friendly products launched in 1999, decided to re-launch the company as an eCommerce business and, at the same time, to recast its brand and value proposition to speak to the needs of 21st century consumers.

With this in mind, they joined forces with Berry Creative to help them rename the company – now Shades of Green – and to create a new brand identity and totally re-design their go-to-market strategy as an eCommerce retailer.

Shadesof Green