Terex

Industry

Construction Equipment; Financial Services

Years Active

2012

Locations

Westport, CT

Employees

20,000+

Solutions

Brand strategy, messaging, IA, UX, e-commerce website and technology platform, consumer packaging, marketing communications

Terex, a global manufacturer of heavy equipment for various industries, makes frequent acquisitions, requiring the migration of many disparate brands to fit under the Terex umbrella. Our work with Terex includes helping the company educate its global workforce on standards to maintain a consistent brand identity and provide regular updates on changes.