The Blake

The Blake Hotel Modern and cozy, refined yet familiar, The Blake Hotel is a boutique hospitality space where you’re meant to live your best life. The hotel embodies the concept of local luxury, a philosophy rooted in community, aesthetics and comfort. Inspired by New Haven’s forward-looking spirit, The Blake sits at the intersection of past [...]

LaKota Oaks

LaKota Oaks When LaKota Hotels & Resorts acquired the Dolce Norwalk conference property, the strategy was to operate, renovate and upgrade – which also required a property rebrand to complete the transition to LaKota Oaks. We helped LaKota turn over this critical new leaf… With the legal filing of LaKota Oaks just weeks away, a [...]


NicholsMD NicholsMD of Greenwich is founded by Dr. Kim Nichols, board-certified dermatologist, cosmetic surgeon and TV personality. Thanks to a partnership with SkinCeuticals, NicholsMD needed an e-commerce solution to help extend her reach beyond the walls of the office, and handle the many newly added products, variations, memberships, product sales and more, with minimal back-end [...]

The Goodwin

The Goodwin Hotel A true Hartford landmark, The Goodwin traces its history back to 1881, when the building was developed as elegant apartment spaces. Reimagining this grand structure and bringing it back to modern life, with a contemporary vibe that respects and retains the stylish details that make it timeless, was our creative task. Client: The [...]

The Darien Foundation

The Darien Foundation The Darien Foundation Client: The Darien Foundation Industry: Non-Profit Employees: 20+ Locations: Darien, CT Communications Impact: Brand Identity, Visual System NEXT CASE STUDY What can we do for your non-profit? Within a cluttered, competition–filled environment exists an opportunity to be better, to be distinctive. Our greatest value is helping brands define and differentiate themselves while simultaneously creating [...]

55 Wine Bar

55 Wine Bar With the average restaurant lasting a mere six years on the market, identity steadfastness becomes key in customer loyalty and, in fact, a way to connect with former and potential clientele. Based on research, coupled with the extensive wine knowledge of the owners, the rebranding for 55 Degrees Wine Bar & Restaurant [...]

Rocco & Associates

Rocco & Associates We helped Rocco & Associates grow by engaging a new demographic with targeted messaging and pinpointed efforts. From a fully produced video that acts as a commercial and a sponsorship intro at community events to printed presentation material, we opened new audiences for the established firm. Our strategic systems and branding elevated [...]

Storm Trysail

Storm Trysail When our clients from Storm Trysail Club took on another prestigious regatta they needed to quickly automate and assume control of the race week and its infrastructure. Having developed an application for their flagship regatta Block Island Race Week previously, they sought to create an application specifically for the Key West Race Week. [...]


Jetas Jetas, a Jet Management company has been soaring the skies and needed a sophisticated logo to attract their clients and give a sense of weightless travel. They sought us for help on building their brand with a logo and website. Jetas was honored as the winner of the American Graphic Design Award from Graphic Design [...]

Stamford Twin Rinks

Stamford Twin Rinks Stamford Twin Rinks has the most competitive facility in the region but needed to be seen as the dominate facility for sports. They sought help to update their logo to represent the athletic force that they command. In addition to an updated logo they asked for a website to increase their online presence [...]

Transform Technology & Repair

Transform Technology & Repair Transform Technology & Repair yearned for a visual identity that would elevate them above the competition. Berry Creative took on the challenge of creating a unique and compelling brand identity that could be built upon and used across multiple mediums. Client: Transform Technology Services & Repair Industry: Technology Employees: 10 Locations: Cheshire, [...]

Tibotec Therapeutics

Tibotec Therapeutics Ortho-Biotech, a leading biopharmaceutical company, was launching a new operating company specializing in the treatment of oncology and HIV. We were asked to develop a long-term corporate brand strategy for the new company, create an appropriate corporate name and create a compelling graphic identity. The new brand expresses both focus and dedication to [...]

PBF Energy

PBF Energy With them from the start, we helped PBF Energy go from a ten person company to a powerhouse in their field.  We built a website capable of engaging and securing investors, integrating with Business Wire for the initial launch. With this support and a vigorous SEO campaign, the now public company flourishes today [...]

Southern Connecticut Wine Co.

Southern Connecticut Wine Co. Southern Connecticut Wine Co. is a winery in Connecticut that was looking to redefine its perception. Previously under a different name with a dated logo, the new mark needed to catapult them into modernity and reflect their mission of hand-made, artisanal product. Client: Southern Connecticut Wine Co. Industry: Hospitality Employees: 10 [...]

Scena Wine Bar

Scena Wine Bar We developed an identity steeped in the tradition of the days when theater-going meant something special for the Scena restaurant which is nuzzled next to the Darien theater. Connecting to the unique setting and history of the neighborhood, the rebranding of Scena created an identity steadfastness that became key in customer loyalty [...]

Harvest Wine Bar

Harvest Wine Bar Restaurant owners can’t welcome each diner at the door with a genuine attention and hospitality...but their every tactile communication, be it a written or style element can— and does. A new logo and strengthened website gave this businesses storefront a clear reflection of their offerings in the brick and mortar world as [...]


MNI Media Networks, Inc. (MNI) helps target-marketers find the most effective way of delivering their message to the right audience. We took the mission of presenting MNI’s print, online and hybrid advertising options to the next level through an enriched user experience that delivers powerful new functionality. Client: Media Networks Inc. Industry: Business Services Employees: 50+ [...]

NBC Universal

NBC Universal NBC, one of the world’s leading media and entertainment companies, faced a tight deadline for the launch of its new online series, “The Spitinos.” We provided the complex programming and technology integration necessary for the television network to launch the microsite for the program’s premiere. Client: NBC Universal Industry: Mass Media Employees: 43,000 Locations: [...]


Gartner Gartner the industry’s leading IT research and advisory firm, adopted a master-brand strategy that helped people identify products and services as part of its offering. We introduced bold new visual elements that established an instantly recognizable “One Gartner” look and feel. Client: Gartner Industry: IT Research and Advisory Employees: 6,800 Locations: Stamford, CT Communications Impact: Brand [...]


ClearSpan ClearSpan Fabric Structures has earned tremendous growth over its tenure in providing customized solutions for both domestic and international industries. This spring they came to Berry Creative to update their website. But what they took away after the final release was an update of their corporate identity. Client: ClearSpan Industry: Fabric Structures, Industrial Employees: 50+ [...]

Cava Wine Bar

Cava Wine Bar Restaurant owners can’t welcome each diner at the door with a genuine attention and hospitality...but their every tactile communication, be it a written or style element can— and does. A new logo and strengthened website gave this business' storefront a clear reflection of their offerings in the brick and mortar world, as [...]

Hotel Zero Degrees

Hotel Zero Degrees Hotel Zero Degrees is a rising group of boutique hotels that faced a variety of communications issues affecting its growth. These included an outdated and difficult to use website, booking system and inconsistencies across print collateral, ads and online campaigns. It was clear a brand revitalization was needed to captivate and attract [...]

Ability Beyond

Ability Beyond Ability Beyond is a non-profit whose mission is to help people with disabilities to access essential community services – from residential support and employment to transportation and recreational opportunities – all with the goal of living full lives in connection with their communities. When we arrived, we found a rich heritage, shared mission, [...]

Stone Barns Center

Stone Barns Center Stone Barns Center for Food and Agriculture is a non-profit organization that operates a working farm while educating and advancing community-based food production. Acting as their in-house agency, we provide on-demand support to promote events, educate members and expand the organization’s donor base. Client: Stone Barns Center Industry: Non-profit, agriculture Employees: 25+ Locations: [...]


Covidien Covidien, a global healthcare products manufacturer, brought Berry Creative on board to launch its iDrive Ultra powered stapling system for use by surgeons and operating rooms staff while performing surgery. After extensive research into this product niche within the healthcare vertical, we created all supportive educational materials for multiple audiences as part of an [...]

Johnson & Johnson

Johnson & Johnson Johnson & Johnson uses a decentralized management approach to administer its 250+ operating companies in 57 countries – over time, applying the Johnson & Johnson identity became fragmented and inconsistent on a global scale. We developed a comprehensive online/offline manual to help the company better manage its identity and communications. Client: Johnson [...]

Penn State University

Pennsylvania State University With over twenty campuses in Pennsylvania, online programs, business and medical schools, Penn State needed to take an essential inventory of its visual identity. They sought help to clearly delineate unilateral standards in the use of their brand. They needed a firm to design, implement and promote a worldwide offering on a tight [...]


YMCA YMCA of New Canaan first approached Berry Creative to refresh and simplify its complex website. Navigation was confusing, information wasn’t well-organized, and site visits were declining each month. We completely redesigned the Y’s website top to bottom – and based on that successful experience, we were then asked to revisit the Y’s entire collateral [...]


Wal-Mart Wal-Mart Canada, Canada’s fastest-growing retailer, needed to attract and retain quality employees while improving individual and store performance. We created “Make the Difference,” a strategic internal rebranding and communications program, to address these challenges. Client: Wal-Mart Industry: Retail Employees: 89,400 Locations: Mississauga, Ontario Communications Impact: Brand Strategy, Naming and, Brand Architecture, Corporate Identity, Visual [...]


UNFCU United Nations Federal Credit Union, the financial institution that serves those serving in the United Nations and their families and supporters, sought to drive home its fall mortgage campaign worldwide. They needed a firm to design, implement and promote a worldwide offering on a tight time schedule. Client: UNFCU Industry: Financial Services Employees: 114,000 current [...]


Terex Terex, a global manufacturer of heavy equipment for various industries, makes frequent acquisitions, requiring the migration of many disparate brands to fit under the Terex umbrella. Our work with Terex includes helping the company educate its global workforce on standards to maintain a consistent brand identity and provide regular updates on changes. Client: Terex [...]


SiriusDecisions SiriusDecisions is a leader in B2B sales and marketing solutions, including best-practices research, modeling tools, and data. As the scope of their services expanded into new disciplines and markets, they approached Berry Creative looking for new ways to communicate their unique value proposition. The ambitious task of rebranding SiriusDecisions started with exhaustive research. Every [...]